Digital Marketing

Course Name: DIGITAL PRO
Duration: Six months/ two hours per day / three days per week
Eligibility: H.S. / B.A. / B.Sc. / B.Com / B.Tech / MCA
Fees: INR 18000

Digital marketing strategy of a business includes promotional efforts made via Internet, social media, mobile phones and electronic billboards etc. Digital Marketing is going to be the most powerful way of marketing in near future. But as the dynamics of digital marketing is changing every day, a digital marketer has to be agile, alert, and smart in adapting latest trends.

Objectives:

To train students in such a way that they may become self dependent.

Course Contents:

1. SEO (Search Engine Optimization)

  1. On Page / Site SEO (Technical)
  2. Off Page SEO (Link Building)

2. SMM (Social Media Marketing)

  1. Facebook
  2. Twitter
  3. Youtube
  4. Instagram
  5. Linkedin

3. Blogging

4. Content Marketing

  1. Blog post
  2. Forum Posting
  3. Images
  4. Videos
  5. Infographics

5. Inbound Marketing

6. Affiliate Marketing

7. Online Press Release

8. Online Advertising

  1. Cost Per Click (CPC)
  2. Cost Per Action (CPA)
  3. Cost Per View (CPV)
  4. Display Advertising

9. Article Submission

10. Personality Development

(Grooming, Stature, Body Language, Communicative style)

11. Ad Designing

12.Interview Techniques

13. E-mail Writing

14. Business English

15. Business Writing

16. Presentation Skill

17. Making Presentation

18. Freelance Marketing Technique